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Privacy Policy

Effective Date: November 6, 2025
Last Updated: December 3, 2025

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1. Introduction

 

Welcome to Eternal K9 ("we," "our," "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.eternalk9academy.com, engage with our services, or communicate with us, including through SMS/text messaging.

By using our website or services, you consent to the terms described in this Privacy Policy.

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2. Information We Collect

 

We collect information that you voluntarily provide and data automatically gathered through your interactions with our site.

a. Personal Information You Provide

We may collect the following types of information:

  • Name

  • Email address

  • Phone number

  • Mailing address (if provided)

  • Payment information (processed securely through Wix or its payment partners)

  • Information shared through contact forms, membership applications, or service inquiries

  • SMS/text message opt-in status, communication preferences, and any information sent via text

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b. Automatically Collected Information

 

When you visit our site, we and our service providers may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on each page

  • Referring website or source

  • Cookies and similar tracking technologies (see Section 5)

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3. How We Use Your Information

 

We use your information to:

  • Respond to inquiries, messages, or service requests

  • Process payments and manage appointments or memberships

  • Send service-related SMS/text messages such as confirmations, reminders, schedule updates, or important notices (only if you opt in)

  • Send updates, newsletters, and promotions (email or SMS, only if you opt in)

  • Improve our website performance, functionality, and user experience

  • Maintain business records for administrative and legal purposes

  • Protect against fraud, misuse, or unauthorized activity​

We do not sell, rent, or trade your personal information to third parties.

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4. How We Share Information

 

We may share information with:

  • Service providers such as Wix Automations, SMS delivery platforms, and payment processors who assist in running our business and website

  • Legal authorities when required to comply with laws, regulations, or legal requests

  • Business partners (with your consent) for collaborations, referrals, or co-hosted events

All third-party providers are required to maintain appropriate data protection standards consistent with applicable laws.

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5. Cookies and Tracking Technologies

 

Our website uses cookies and similar technologies to enhance your browsing experience.

Cookies help us:

  • Remember preferences and settings

  • Analyze site traffic and usage through analytics tools

  • Improve performance and content relevance

You can manage or disable cookies through your browser settings, though doing so may affect certain website features.

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6. SMS/Text Message Policy (New Section)

 

We may use your phone number to send SMS/text messages related to appointments, reminders, updates, service confirmations, and other communications necessary to deliver our services.

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a. Opt-In Requirements

 

You will only receive SMS/text messages if you:

  • Provide your phone number voluntarily and

  • Provide explicit consent (opt-in) through our website forms, service agreements, booking system, or by texting a keyword (where applicable)

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b. Opt-Out Instructions

 

You may opt out of SMS communications at any time by:

Once you opt out, you will no longer receive SMS messages except where legally required (e.g., service-critical notices).

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c. Message Frequency

 

Message frequency varies based on your interactions and scheduled services.
Standard message and data rates may apply based on your mobile carrier.

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d. Data Handling for SMS Information

 

We collect and store SMS-related data such as:

  • Your opt-in/opt-out status

  • Your phone number

  • Message delivery records

  • The content of messages you send to us

This information is used solely to provide communication services and maintain compliance with SMS/telecommunications regulations.
We do not share, sell, or rent SMS consent data, message content, or phone numbers to third parties for marketing purposes.

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7. Data Retention

 

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
When data is no longer needed, it is securely deleted or anonymized.

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8. Data Security

 

We implement reasonable technical and organizational measures to protect your information against loss, theft, misuse, or unauthorized access.
However, no online system is completely secure. By using our website, you acknowledge that transmission of information over the internet carries inherent risks.

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9. Your Rights and Choices

 

Depending on your location and applicable law, you may have rights to:

  • Access, update, or correct your information

  • Request deletion of your personal data

  • Withdraw consent for marketing communications

To exercise these rights, please contact us at Eternalk9@icloud.com.

 

You can also unsubscribe from our email communications using the “unsubscribe” link provided in any email.

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10. Children’s Privacy

 

Our website and services are not directed toward children under 13 years of age.

We do not knowingly collect personal information from children.
If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly.

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11. Third-Party Links

 

Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of these external sites.
We encourage you to review their privacy policies before sharing personal information.

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12. Changes to This Policy

 

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The revised policy will be posted on this page with a new “Last Updated” date. Continued use of our site after changes are made signifies acceptance of the revised terms.

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13. Contact Us

 

If you have questions or concerns about this Privacy Policy or how we handle your information, please contact us at:

 

Eternal K9
Bradenton, Florida
Email: Eternalk9@icloud.com
Website: www.eternalk9academy.com

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